Early 1990s – Jelle, the ‘Flying Dutchman’
Our founder Jelle Zwemstra, began his career as a ‘Flying Dutchman’, bringing trolley loads of flowers and plants straight from the famous auction in Aalsmeer, Holland to sell to florists in the Yorkshire region.
At this time, most people bought their flowers from specialist florists and other independent outlets like Garden Centres but with the rise of the supermarkets in the UK, Jelle could sense change was coming.
1997 – JZ Flowers is born
In 1997, JZ Flowers International Limited was formed in partnership with the Van Duijn Group (later becoming the Dutch Flower Group). This saw the creation of a pack-house and distribution centre based in Hull that focussed on meeting the growing demands of UK supermarkets.
1998 – Daffodils
We saw an opportunity to establish ourselves in the wholesale of British grown Daffodils to UK and European markets. We opened a small trading office in Spalding, Lincolnshire and quickly grew our customer and supplier base.
2006 – Business is blooming
By 2006, we had expanded to three sites around Hull and our wholesale operation in Spalding operation had developed into a production facility in its own right.
We also opened a new production facility in Naas, Ireland.
2010 – A new home for JZ Flowers
In 2010, we consolidated our 3 productions sites near Hull into a purpose built, state of the art pack-house in Newport, East Yorkshire. This new facility allowed us to become more efficient in almost everything we do.
2011 – Home grown
In 2011, we started investing heavily in our Spalding site with the aim of becoming a market leader in the supply of British grown seasonal products. As a result, we’ve developed some very strong relationships with growers and have been able to add some new and exciting products to our range.
2014 – Today and the future…
2014 – We continue to be a leading supplier of flowers and plants to retailers who share our passion for high quality and innovation. We manage this with our relatively small but highly skilled and dedicated team.
JZ Flowers, Dianthus House, Common Lane, Newport, East Yorkshire, HU15 2FT
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