Our founder Jelle grew up in the flowers industry, living in the heart of the Westland area of Holland where his father was a Rose grower. In his early 20’s, Jelle started as a ‘Flying Dutchman’, buying trolly loads of flowers and plants from the Dutch auctions in Aalsmeer and traveling to the UK to sell them to florists in the Yorkshire region.
In the mid-90’s Jelle decided to focus on supermarkets and JZ Flowers was formed in partnership with the Van Duijn Group, which later became Dutch Flower Group. Under Jelle’s leadership, JZ Flowers has grown into a global organisation with offices and production sites in UK, Ireland, Turkey and USA. In 2021, and after 24 years as Managing Director, Jelle took on a new position as Chairman of JZ Flowers.