Making life colourful

Our Values

Expertise

Expertise

We are experts in our field. Through collaboration and the development of strong partnerships with growers and retailers, many of whom we have worked with for decades, we have earned an enviable reputation for producing and sourcing fresh, quality flowers and plants for our customers in a responsible manner. Our design and data analyst teams use market research and data-led insights to help our customers stay ahead of trends and innovate in their markets.

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Trustworthiness

Trustworthiness

We prefer to deal in an open and honest manner, always acting with our customers’ best interests in mind. This approach helps us build strong, mutually beneficial relationships with growers, customers, and suppliers. We make every effort to supply in full and deliver on time, while remaining committed to being an ethical, sustainable business.

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Agility

Agility

We are known for responding quickly and positively to customer needs as the industry and market change. Our vast experience underpins everything we do, ensuring a stable base for us to operate from. However, we constantly challenge the way things have always been done, both within our own organisation and the industry, to drive innovation and efficiencies. By regularly analysing market data and consumer trends, we can adapt to market dynamics, embracing change and innovation.

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Friendliness

Friendliness

Although we have the sophistication of a large business, we embody the friendliness and personal touch of a family business. We are approachable and enjoy helping each other, as well as our customers, partners, and suppliers. A great team spirit spreads across all departments. We are professional and always act with respect for others.

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Responsibility

Responsibility

We believe we have a responsibility, both as a company and individually, to have a positive impact on our colleagues, partners, and the environment. We are committed to working fairly, supporting human rights, and improving the world around us throughout the entirety of our supply chain. We should look to collaborate across our teams and with suppliers, maintaining a joint focus, working through challenges together, and finding sustainable solutions that work for all parties, in a true partnership style.

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Passion

Passion

We genuinely love what we do. We are passionate about flowers—the extraordinary variety of top-quality products we source from all over the world. Flowers are beautiful products, delivering emotional impact, colour, and feelings. We take great pride in delivering them in perfect condition. We have a production saying that states, ‘If you wouldn’t be proud to give our flowers to your mother, don’t let it leave our door’.

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