JZ Flowers continues to be a proud and trusted supporter of Fairtrade. In fact, we are the largest importer of Fairtrade flowers in the UK where currently we supply more than 40% of the Fairtrade flowers currently sold in UK supermarkets.
We pay a 10% premium for all our Fairtrade flowers which is then invested directly back into the local community. Each Fairtrade farm appoints a Fairtrade Premium Committee (FPC) comprised of elected committee officials who then decide how premium monies should be spent across a range of sustainable projects. Over the last 5 years, we have sourced over 160 million Fairtrade stems in Kenya and Ethiopia resulting in premium payments totalling over £1,100,000.
This premium has helped fund Food Subsidy Projects where food and supplies are bought for employees, their families and the local community, investing in local health care projects to deliver healthcare and vastly improve welfare for workers and their families.
Ethical trading and sourcing is a centric value for JZ Flowers and we have seen a huge increase in focus and demand for Fairtrade products. Moving into 2018, we will continue to support the Fairtrade Foundation and develop and grow our special relationship to further benefit the producers, their employees and their local communities.