JZ Flowers began its US venture in 2015 and we believed that with our knowledge, desire and ambition, we could globalise the JZ brand and mirror the success had in the UK, Holland and Ireland.
In America, everyday floral consumption is not as high as the UK, but gift bouquets and on specialised events such as Valentine’s Day, volumes can increase by more than 10 times compared to three times in the UK.
Utilising our international business relations, we decided to partner with one of our long standing and trusted suppliers in Columbia and we started to supply just 25 stores in the state of Florida.
The American market does benefit from its close proximity to Columbia and Ecuador, two countries with a very good climate and proven history of growing flowers. As a result, we source the majority of flowers from Columbia and Ecuador, flying fresh stems into Miami 5 days a week. Since starting in 2015 and with immense pride, we have also been able to supply US stores with UK Daffodils through our JZ Moulton site as well as Tulips and Peonies from JZ Netherlands.
In 2016 and 2017, we were able to grow our US operation where JZ USA now supply fresh cut flowers into over 450 stores, across 11 states crossing as far West as California and as far North as Indiana.
But we are not done yet! We want to continue to grow in the US and to greatly expand our floral category in years to come by supplying trusted, transparent and innovative products to our customers.
