The design room is where we come up with all of our latest bouquets and arrangements. Our dedicated team of designers are constantly analysing the floral market, not just through our competitors but also through trade fairs, horticulture events, key influencers, and evolving fashion trends. This information is then adapted into new colour palettes and themes for us to build our range proposals from. This not only ensures we keep our designs up to date with the public’s expectations, but also allows us to keep our customers informed and confident in our ability to continually offer them something new and exciting.
A significant role our floral designers and in-house graphic artists embrace is working closely with our suppliers, both floral and added value. This enables us to create unique offerings for our customers such as specifically grown floral varieties or custom designed packaging. We believe that by working with our suppliers in this way, we can achieve the best ideas and outcome for our customers.
At JZ Flowers, we focus on sustainable, ethical sourcing through long term, direct partnerships with selected UK and global growers. We pride ourselves on the fact that our suppliers have grown with us over the years, and that together we drive ethical trading standards for workers within our supply chain whilst supplying fresh, quality products for our customers.
Collaboration in the entire chain from grower to end consumer is one of our most important values, especially in worldwide direct product sourcing. At JZ Flowers, we do not simply source flowers and plants from any available source. Our buyers, together with our customers, are constantly looking for and working together with growers with whom a long-term sustainable partnership can be realized and developed.
Flowers are the ultimate short shelf-life product and need to be handled with a great amount of care and attention. Each stem in a bouquet of flowers could potentially be from a different country in the world with its own preferences and climate – this is where our challenge in production and logistics begins.
From the moment our stems are cropped, our buying and logistics teams work closely with our growers to ensure the safe arrival of our flowers through temperature-controlled transportation. Once unloaded into our cold store, our quality control team immediately inspect the flowers to check and reject any products that do not meet our specifications. It is at this point where we also take samples from each order to check them in our vase life room in order to test the product throughout its life cycle to ensure it meets our and our customer’s high standards. Once approved, the stems are then booked into the system and organised for that day’s production, ensuring we are using as fresh products as possible and we can track our stock levels when manufacturing bouquets.