Flowers are bought based on how they look, so it’s imperative we handle them with the care and attention they deserve. Freshness is key and we need to ensure we deliver our products at just the right stage to appeal to consumers and maximise vase life.
From the moment our stems are cropped, our buying and supply chain teams work closely with our growers to ensure the safe arrival of our ﬂowers through temperature-controlled transportation, by road, sea and air in the most efficient way
As soon as our flowers arrive on site, they are unloaded into our cold store where our quality control team immediately check them, rejecting anything that does not meet our speciﬁcations and standards.
Once approved, the products are then booked into the system and organised for production. By working closely with our partner growers, we only bring to the site stems that are ready for production. This ensures that we get the freshest stock to our customers.
Our careful planning and attention to detail right through our production process ensures a smooth delivery of the freshest possible ﬂowers, selected and designed with care and passion
Our Vase Life facilities, located at each of our packing sites, sample each order to test the product life cycle. This makes certain that our ﬂowers meet the assigned vase life guarantees and the high standards our customers expect. We also run regular trials on packaging, transit methods, post-harvest treatments, flower food and transit solution, to help us extend these guarantees and prolong the life of our ﬂowers for our customers.
Once constructed, the flowers or plants are placed into the appropriate transit packaging, and these finished goods are organised, ready to be picked and loaded onto transport for dispatch.
Because orders only come in the day before delivery, it is vital we forecast accurately so we can deliver on time and in full.
Our careful planning and attention to detail right through our production process ensures a smooth delivery of the freshest possible ﬂowers, selected and designed with care and passion.