In January 2023, Dutch Flower Group took a strategic step forward by becoming a shareholder in Nini Herburg Roses — a grower group with over 100 hectares of rose production across sites in Kenya and Ethiopia.
This deepened partnership builds on more than a decade of close collaboration and reflects our shared commitment to vertical integration — strengthening the link between grower and retail customer. By working even more closely with Nini Herburg Roses, we’re helping to secure consistent quality, enhance sustainability, and ensure a more agile, reliable supply chain.
It’s a move that aligns perfectly with our values at JZ Flowers: building long-term partnerships, embracing innovation, and delivering the very best for our customers.