JZ Flowers has revealed an exciting new brand identity which aims to reflect the modern business that it’s become since 1990.
The redesign centres on a new floral logo which represents the colourful and vibrant nature of the many flowers and stems that the company curates each and every day. This fresh look and feel – and its vibrant colour palette – has also been extended across the company website and will sit proudly across all JZ Flowers assets.
After the challenges that COVID-19 and Brexit has brought to the UK manufacturing industry, there’s never been a more poignant time to raise our profile locally, stimulate interest in our business and re-engage with the communities we operate in. The strength inherent in the new design helps to reflect our core values of Expertise, Trustworthiness, Loyalty, Agility, Friendliness and Passion – all of which contribute to making JZ Flowers an outstanding employer of choice in our regions.
The vibrant new colour pallet showcases JZ Flowers’ alignment with Dutch Flower Group, a unique family of companies that specializes in the international trade of fresh cut flowers, mixed bouquets, plants and decorative greens. As a Dutch Flower Group company, JZ Flowers, shares an aligned CSR strategy leading up to 2025, known as IMPACT25. The joint initiative strives for zero environmental impact while contributing positively to the lives of the people within the value chain, thereby making the world more sustainable.
The new branding is accompanied by a new company slogan, ‘Growing Together, Creating Joy’. The slogan denotes the excellent open and transparent relationships that JZ Flowers has built with its growers and customers, and the emotional impact that its flowers bring to the end-consumer.
The new brand identity will be rolled out starting from October 2021.